About

Product ownership discipline, applied to commerce.

A decade of working inside live enterprise commerce operations — not just building them.

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🎓 Led by a Certified Scrum Product Owner (CSPO®)

Dev Antoni leads Horeb eCommerce with a background in Adobe Commerce, Magento, SaaS platforms, and headless architectures — combining product ownership discipline with technical depth to drive measurable business outcomes, rather than just technical delivery.

How we got here

Horeb eCommerce began in 2016 as a small freelance initiative, delivering digital solutions to companies including Web-Renovations Pty (Australia), Clutch Media, and McCutcheon Business Associates. What started as individual projects grew into a decade-long track record — including a 2016–2019 engagement building enterprise eCommerce platforms.

What we focus on now

We work with companies that already have a commerce platform live and need someone senior enough to sit above the codebase — aligning stakeholders, diagnosing workflow gaps, and keeping delivery tied to business outcomes rather than ticket volume. That product-management and stakeholder-engagement capability, not just platform expertise, is what clients like Web Renovation and Paragon Group have specifically called out in working with us.

Our approach

Diagnose before prescribing. Every engagement starts with a free Workflow Review, moves to a paid Diagnostic Engagement only if there’s a real gap worth documenting, and only becomes a scoped proposal if the diagnosis shows it’s warranted.

Next step

See how an engagement works

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